The market for cosmetic wipes is expected to increase at a CAGR of 5% to reach US$ 950 million by 2032 from its estimated value of $565.73 million in 2021. From 2022 to 2032, the washing and makeup removal wipes market is anticipated to expand rapidly at a CAGR of 4%.
It is projected that the leading regions will have a sizable share of the revenue contribution. especially in Europe and North America, where sales of cosmetics are increasing.
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Which Factors are Stimulating Demand for Cosmetic Wipes across Geographies?
Tissues used to clean the face are also referred to as cosmetic wipes. Without a doubt, they are convenient and simple to use. They also come in convenient packaging with a variety of scents that make the consumer feel refreshed. For the majority of people who are significantly delayed in their daily activities because of intense job pressure and increased child activities, wipes allow accomplishing everyday tasks in much less time.
Wipes made with secure and organic ingredients will be essential for market expansion since they will allow manufacturers to satisfy rising consumer demand. It is believed that combining natural ingredients with product safety will improve market prospects. Convenience, cleanliness, performance, usability, time-saving, accessibility for people with disabilities, safety and regulation, and consumer-focused aesthetics are a few of the key product attributes impacting market growth. One of the key elements influencing market growth is rising consumer awareness of cleanliness.
How Prevailing Pollution in Europe Causes Skin Dryness, Fuels Demand for Cosmetic Wipes?
Europe rules the global market for cosmetic wipes with a market share of more than 40%. As worries about beauty, among both men and women, and air pollution levels rise, there is a growing need for facial cosmetic wipes. This is because the skin requires frequent cleansing. The European Environmental Agency estimates that 90% of city dwellers in Europe are exposed to pollutants at levels that exceed the limits for air quality that are considered harmful to human health.
Because of growing consumer demand for moisturising wipes in France, expanding market potential for exfoliating wipe manufacturers in Germany, and growing demand for cleansing & makeup removal wipes in South Korea, the world market for cosmetic wipes is anticipated to expand.
Key Companies
- Procter & Gamble
- Johnson & Johnson
- Kimberly Clark
- Nice-Pak Products
- Rockline Industries
- Albaad Massuot
- Beiersdorf
- Lenzing
- Diamond Wipes International
- Essity
- Procotech Limited
- Unilever
- Nox Bellcow Cosmetics
- Kao
- Pigeon
Why is the Popularity of Cleansing & Makeup Removal Wipes the Highest?
With 40% of global sales, cleansing and makeup removal wipes are still the most lucrative market sector. Due to the advent of colour cosmetics, the cosmetics business has seen a tremendous upheaval recently. Due to this, more people of all ages are using cosmetics, which has raised the need for beauty wipes.
Moreover, dermatologists advise adhering to a good skincare routine, beginning with regular makeup removal, due to the harsh nature of the chemicals used in many cosmetics. In addition to serving as cleansers, makeup removal wipes moisturise the skin and restore its natural characteristics to ward off potential skin conditions. Major producers are concentrating on creating chemical-free, natural makeup removal wipes as a result.
In the upcoming years, this is anticipated to fuel demand for moisturising cosmetic wipes, exfoliating wipes, and non-woven fabric cosmetic wipes.
Manufacturers are concentrating on creating makeup removers that will work on certain sections of the face due to the availability of numerous types of cosmetics for various parts of the face. In turn, it is projected that during the forecast period, demand for washing & makeup removal wipes will rise.
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