The global baby cloth diaper market will reach a valuation of US$ 69 Bn by 2031, rising at a 10-year compound annual growth rate (CAGR) exceeding 5%.
The baby cloth diaper market is one of the most emerging markets among baby care products owing to increase in health awareness among parents. Furthermore, disposable baby cloth diapers are convenient, safe, and time-saving materials, which becomes a boon for working women are they do not require washing for reuse purpose. As such, adoption of baby cloth diapers by households has been increasing even among consumers who are less affluent, thereby creating growth opportunities for baby cloth diaper manufacturers.
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How are sales opportunities for baby cloth diapers being influenced by environmental concerns?
According to Stanford Magazine, a typical baby uses more than 10 diapers each day and has to wear diapers for up to 3 years. This amounts to an average of more than 3,000 diapers per baby per year.
Thus, waste is the main environmental impact of disposable diapers. A major worry is the lack of recycling options for these products. This has in turn contributed to the growth of the market for textile substitutes.
Environmental issues are also raised by the widespread use of wood pulp and synthetic components in disposable diapers. Modern cloth diapers, on the other hand, are manufactured with an absorbent material made of natural fibres like bamboo, cotton, or hemp plus a reusable, waterproof plastic substance.
What are the main difficulties faced by producers of baby cloth diapers?
The market for baby cloth diapers has solid long-term growth prospects, supported by a generally stable global birth rate and decreasing total costs of use. Nonetheless, the industry is anticipated to face difficulties that may prevent it from expanding.
The greatest obstacle to the widespread use of cloth alternatives is the convenience of disposable baby diapers in terms of use and disposal. Moreover, cloth diapers need to be changed more frequently than disposable plastic diapers because they are less absorbent.
The sales of cloth diapers are threatened by the availability of disposable plastic diapers in a wider range of options, some of which feature greener throwaway diaper technologies.
Competitive Landscape
The moderately fragmented market is characterized by numerous regional players.
Major market players are largely engaged in product development, launch and distribution strategies, in addition to awareness campaigns, in a bid to consolidate their consumer base.
- For instance, India-based Bdiapers unveiled a patented design of hybrid cloth diapers for babies, which comprise chemical-free disposable nappy pads combined with cloth diaper covers, in September 2020, which reduces diaper waste.
- St. Louis-based Cotton Babies Inc., a company specializing in reusable products, in February 2020, announced the start of its cloth diaper bank initiative – Share the Love to ship free cloth diapers to underprivileged families for free, which aims to save families thousands of dollars annually.
- Johnson’s Baby, in September 2020, launched a new range of baby care products, including Cotton touch range of diapers, which are infused with natural cotton and manufactured with the aim of minimizing risk of skin irritation.
Key Companies Profiled
- Procter & Gamble
- MEGA
- Ontex
- Kimberly Clarke
- RAD Medical
- ABENA
- Domtar
- Fippi
- Linette HELLAS
- Dilpap Oy
- Europrosan S.p.A.
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