Sat. Jun 22nd, 2024

Pickleball Equipment market garnered a market value of US$ 65.64 Billion in 2022 and is expected to accumulate a market value of US$ 155.4 Billion by registering a CAGR of 9% in the forecast period 2023-2033. Growth of the Pickleball Equipment market can be attributed to increasing global population, rapid urbanization, and growing disposable income levels. The market for Pickleball Equipment Registered a CAGR of 5% in the historical period 2018-2022.

The global pickleball equipment market is on track to witness mounting growth over the coming years, as a result of increasing popularity of pickleball in Europe and the emergence of new market opportunities in the Asia Pacific region.

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Facile and uncomplicated rules of pickleball have attracted more enthusiasts toward the sport. Pickleball participants range from beginners to seasoned players, all craving the thrill for competitive play. Compact size of pickleball’s court has made the gameplay to involve meaningful conversations, as participants are required to play in close proximity. This has driven the pickleball’s popularity as a great social activity, which in turn has been furthering participation in the sport.

Pickleball Equipment Market: North America & Europe Collectively Account for Bulk Market Shares

The Sports & Fitness Industry Association (SFIA) has estimated over 2.8 million participants in the U.S. in 2017, which demonstrated a 12.3% rise from 2016. In a bid to enhance popularity of pickleball at the grassroots level, the USA Pickleball Association (USAPA) has introduced Pickleball Ambassador Program, wherein volunteers promote the sport in local areas. Such initiatives from pickleball sport clubs will enhance participation in the sport in North America.

European Pickleball Association, on similar lines, has been taking initiatives to promote the sport across various countries in the region. The association estimates nearly 2.5 Mn pickleball participants in Europe. Growth of the pickleball equipment market is set to remain consolidated in developed markets viz., North America and Europe, according to the report. North America will continue to remain at vanguard of pickleball equipment market, with Europe on the trail. Over four-fifth value share of the market are likely to be held by these two regions in the period of forecast.

Opportunities Abound in Pickleball Equipment Market, Major Stakeholders Collaborate for Product Development & Portfolio Extension

With pickleball’s popularity illustrating a tremendous rise, relevant equipment manufacturers are focusing on installing their own retail stores. Sporting goods producers are capitalizing on the opportunities, as the sport extends beyond the aging demographic. Numerous new pickleball equipment peddlers are foraying the market, while established vendors focus on product innovation. Leading tennis companies, such as Franklin and Head, are now entering the pickleball courts for promoting their products. Key players have also commenced developing and introducing lifestyle clothing and equipment related to pickleball, and are witnessing robust demand in the area, according to SFIA.

Stakeholders in the pickleball equipment market are joining forces for developing and introducing new advanced products, and enhancing their portfolio to gain a competitive edge. An exclusive distribution agreement recently signed between The Composite Recycling Technology Center (CRTC) and Pickleball Central is a prime example of such strategic collaborations. CRTC aims at distributing its pickleball paddle manufactured by using recycled carbon fiber of aerospace grade. Eco-friendly pickleball equipment launches such as this will further enable companies to gain consumer loyalty, and boost their sales.

Market Competition

The industry is characterized by the presence of a few established players and new entrants. Key companies are diversifying their product offering to maintain their share and position in the global industry. Some of the key developments include-

  • USA Pickleball approved the first-ever open throat design of a pickleball paddle in May, 2021. KitchenPro President and Co-founder, Gregg Brents, proudly introduced this new, revolutionary design into competition in June, 2021.

KitchenPro’s new patent pending design includes the first tubular carbon fiber frame with an open throat below the playing surface of the paddle, similar to the current tennis racquet design. The primary advantage of this design is to enhance the structural integrity and reliability of paddles which are inherently weak in the neck and handle areas. The open throat also provides a quicker swing speed due to slightly less wind resistance, thus resulting in more power.

Major Pickleball Equipment Service Providers

  • Franklin Sports
  • Gamma Sports
  • HEAD N.V
  • Manta World Sports
  • Onix Sports (Escalade Sports)
  • PAC Pickleball Paddles
  • Paddletek
  • Pickle-Ball Inc
  • Pro-Lite Sports
  • Selkirk Sport

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