The field force automation market is one of the most rapidly growing segments of the technology industry. This market is driven by the need for businesses to increase efficiency, reduce costs, and improve customer service. Field force automation solutions provide organizations with the ability to manage their mobile workforce more effectively, streamline operations, and improve customer satisfaction.
By 2021, the Field Force Automation market is projected to reach US$ 3.5 billion, expanding at a strong CAGR of 20% from 2021 to 2031. Field force automation aids in establishing a real-time communication channel between the on-site team managing sales and administrative operations and the off-site sales team.
With the advent of cloud-based solutions and the proliferation of mobile devices, organizations have increasingly sought out field force automation solutions to help them better manage their mobile workforce. These solutions allow organizations to track employees, manage tasks and assignments, and monitor customer service. They also enable organizations to automate processes, increase efficiency, and reduce costs.
In order to keep up with the rapidly changing technology landscape, organizations are investing in a variety of field force automation solutions. These solutions range from mobile applications, to cloud-based solutions, to on-premise software solutions. Organizations are also leveraging analytics to gain insight into their field force operations and to monitor customer satisfaction.
In order to fulfil the increasing needs from various end-user industries, key market participants are concentrating on enhancing and implementing a new range of field force automation solutions. As an illustration, ServiceMax, a well-known supplier of automation solutions, provides field force automation solutions that are frequently utilised in programmes that address the problem of field force communication in a variety of industries. The business mainly focuses on strategic acquisitions to increase the scope of its product line.
Some of the leading vendors of Field force automation include
- Appobile Labs
Field Force Automation Market: North America Demand Outlook
The rising use of connected devices and reliable connectivity technologies in the manufacturing, energy and power, telecom, and industrial sectors to manage their mobile field workforce is expected to significantly increase the need for field force automation in North America.
Also, since the majority of the major companies are present in the US, this is another important element influencing the adoption of field force automation, benefiting both local and international end users. By 2025, the mobile workforce in the US region will make up about 60% of the entire US workforce. To assure the productivity and efficiency of frontline field workforces, many businesses in the North American area are investing more and more in mobile-based staff automation solutions.
An increase in efficiencies of scale will enable widespread field force automation
Scale economics has a significant influence on company leaders’ actions. With the introduction of field force automation, the economies of scale have improved. Field force automation solutions are proposed by industrial thought leaders for use in both the front and back offices.
Additionally, these solutions aid in accelerating returns on investment, accurately displaying sales data, and boosting customer satisfaction and touch points. As a result, it is anticipated that the market would expand as more businesses engage in these automation solutions to manage their field labour.